Net Neutrality Is It Good Or Bad - Free Essay Example

Sample details Pages: 3 Words: 907 Downloads: 8 Date added: 2019/04/10 Category Society Essay Level High school Tags: Net Neutrality Essay Did you like this example? The FCC derives its authority from the Federal Communications Act, and the law does not say anything about the power to tell internet providers how they can or cant distribute content. If there is really going to be a net-neutrality mandate, it would have to come from Congress. Net neutrality is the principle that internet providers should make all content available at the same speed. That doesnt mean loading Netflix on a 25-megabits-per-second connection just as quickly as on a 100-megabits-per-second connection; it means treating Netflix and Hulu the same on whichever kind of connection a consumer has. True net neutrality cant be achieved. Multiple factors affect content delivery speeds, and regulations cant ensure across-the-board equality. A start-up streaming service could theoretically match Netflix and Hulu; in practice, however, a start-up cant fix bugs and update software rapidly enough to keep pace. Don’t waste time! Our writers will create an original "Net Neutrality: Is It Good Or Bad?" essay for you Create order The regulation is a solution in search of a problem. The internet worked just fine before the Democratic-controlled FCC passed the net-neutrality regulation in 2015, and it will work just fine after the rule is repealed. Thats because internet providers understand that it is in their own interests to maintain a level playing field. Could Comcast, a part-owner of Hulu, artificially slow down Netflix? Sure. But it wouldnt do that because it wouldnt risk losing Netflix users to Verizon. The real threat here is competition between big companies and small ones. Small companies face so much obstacles already that the last thing they need is for larger competitors to be able to buy faster delivery speeds that they the start-ups, cannot afford. So, are there laws to protect them? Will there be laws in future? One can never be sure because small businesses are often overshadowed by large corporations and conglomerates. Sure, they may not generate as much revenue individually as large corporations but theyre vital to the success of our economy. Theres more commerce and trade variety now than in the past. Nearly anything imaginable can be transformed into a small business, and this is what the laws would have to protect. Imagine for a moment a world without the Microsoft as we know today. It is these factors we have to take into consideration. How can competition, which our society needs to grow and flourish, prosper when the small businesses cannot afford to compete in a setting where they were meant to thrive. There are so many apps out there to help the small business owner thrive and grow; do they just cease to exist now? These businesses offer new solutions to real world problems. By imposing a rule whereby,to the victor go the spoils, would be taking power from the entrepreneur. ISPS have to look out for their profits and the small businesses will most likely fall to the wayside because of it. If ISPs have the ability to restrict the speeds of our internet based on the websites or apps that we use, they will be able to charge each website for data prioritization; this prioritization would allow a websites users to have high internet speeds while browsing that site, which would mean that the sites would have to charge us more for consumption. As small business owners, especially those who sell products or services through the internet, you rely heavily on your website to bring in business. Imagine being told by an enterprise like Comcast that in order to allow your users to continue to browse your site at high speeds, you will need to pay a weighty fee for data prioritization. You would of course be unable to make those payments. At the same time, the multi-million-dollar competitors, whether they be Walmart or another supercenter, superstore, or megastore, have almost infinite funds to make sure their website speeds are consistent. This could, in fact, put a small entrepre neur out of business because of how internet traffic affects its bottom line or the crux of their profit margins. Knowing this, many states, Washington, D.C foremost, have started to take measures to ensure that ISPs do not take advantage of the new mandate and make it impossible for small businesses to continue to grow and thrive. Take Washington D.C for example; the state went in direct violation with the FCCs repeal. The States new law states that, The Washington state law prohibits home and mobile Internet providers from blocking or throttling lawful Internet traffic and from charging online services for prioritization. The rules will be enforced by the state attorney general under Washingtons Consumer Protection Act. (cite this) The governors of five states Vermont, Hawaii, Montana, New Jersey, and New York have also issued executive orders to impose net neutrality rules on ISPs that provide Internet service to state government agencies. And while Washington was the first, it was definitely not the last. The governors of five states Vermont, Hawaii, Montana, New Jersey, and New York have also issued executive orders to impose net neutrality rules on ISPs that provide Internet service to state government agencies. Washington however, is the first one whose law applies broadly to all internet service providers. California too is speaking up and their law will be even stricter than Washington with a ban on paid data cap exemptions. Not only are people taking notice, states are as well and that bodes well for the future legal status of net neutrality especially in concerns with the small business that feed the economy and foster change.

Emergency Management And The Homeland Security Information...

Introduction Emergency management functions around four main ideas, mitigation, preparedness, response, and recovery. These terms are widely used throughout the federal emergency management agency, which in turn integrates them into every aspect of emergency management as a whole. Using the terms mentioned helps create programs such as web-based situational awareness programs the Homeland Security Information Network known as â€Å"HSIN†. Web-based situational awareness programs are vital programs to have during any emergency event, whether it is used during an active emergency event, training for an event, or for everyday use. The city of Everett currently uses one form of web-based situational awareness program that is mainly used by first responders such as police and fire agencies. Integrating a new system that is beneficial for all federal, state, local, and tribal agencies as well as organizations is the most beneficial for interoperability. The current city emergency management plans uses HAZUS software, Wireless Emergency Alert and some other great software programs. But, using a system like HSIN allows for each program to be dumped into one system that paints a broad picture of situations as it unfolds that allows emergency managers or incident commanders delegate responsibilities. Program Overview Everett is currently the third most populated county in Washington State. The county is roughly three quarters of a million people, with Everett being the mostShow MoreRelatedWhat Role Does Risk Management Play Within The Homeland Security Enterprise?1186 Words   |  5 PagesWhat role does risk management play within the homeland security enterprise? To answer that question we first have to examine what risk management is. 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Marketing Analysis of Haigh’s Chocolates essay assignment help

Question: Analysis of Marketing Haighs Chocolates. Answer: Introduction Organizations operate in different environments that often determine their choice of marketing and strategies for success applied. Unstable conditions often lead to the need for better strategic decisions as well as better planning in marketing methods since the methods contribute proactively to improving the organization's long-term position. Haighs company operates in the highly competitive confectionary industry due to the significant players that increase the level of competition. Hence, the company is expected to make strategic choices in their marketing options to ensure it meets the environmental demands as well as differentiating the company from competitors. Corporate marketing strategy should be based on customer needs, innovative products, and promotion of sustainable development. Haighs pride itself for producing high-quality and premium chocolates enhancing its marketing position as well as providing a competitive advantage over competitors in the industry. The research is based on understanding the marketing background of the company with the primary focus on sustainable practices, marketing strategies and a comparison of its marketing mix with competitors. Marketing Background of the Company Haighs chocolate is an Australian chocolate maker and one of the oldest family-owned businesses specializing in premium chocolates in Adelaide South Australia. Founded in 1915 by Alfred Haigh, the company has more than 500 employees in their factory, retail stores and administration throughout Australia. The company is well known for producing high-quality products which provide the basis for marketing their products as well as increasing the customer loyalty. Marketing strategies in the organization provide the foundation for achieving their vision as well as goals. Haighs success is also based on the use of best and fresh ingredients since 1915 to make their chocolates. Haighs also have developed a unique blend of products based on artistic products (Haighs Chocolates, 2016). The company has 14 retail stores and a growing online presence that provide as the basis for serving more customers besides selling the company. One of the key strategies that have promoted the company to its current top position includes the delivery of the best possible products and customer services. The marketing background of the enterprise has different key aspects that can be evaluated to understand the competitive position of the organization in the industry (Haighs Chocolates, 2016). Haigh business has a lot of experience in the sector owing to the years of operation since its inception. The companys business focuses on making premium handmade chocolates which have helped in positioning itself in the market as well as attaining the target market. Unlike most of the competitors who sell imported chocolate or ingredient for producing the products, Haighs uses quality local ingredients providing a better product positioning. The companys marketing background has been significantly influenced by several business practices. First, the use of fresh and quality ingredients available locally in making the chocolates serves as the basis for the success of the company in the country. It also ensures sustainable farming in areas where they source the ingredients both locally and internationally. The company then roasts the cocoa beans and blends them locally creating the high quality chocolate production. The practice ensures the company has sustainable resources that contr ibute to the long-term development or achievement of their goals (Gravett, 2003). The company is also UTZ certified suggesting that it emphasizes on sustainable farming to improve the farmers through better farming methods, working conditions and providing information on the appropriate environment for agriculture. The company offers a unique blend of chocolates that helps in creating a competitive advantage owing to the local ingredients used in their production process. Haighs also controls the process from the beginning of acquiring the ingredients to the finished products as well as sales to the customers. The aspects promote the quality and customer focused perspective of the organization as well as improving the brands through customer feedback on new products (Doole Lowe, 2005). Another practice that serves as the basis for the marketing of the goods, as well as long-term success for the company, includes blending tradition quality products with new and improved technology. The strategy provides a competitive advantage as well as enhancing how the company supplies the final product to the customers. The inclusion of technology has a high impact on the product as well as marketing leading to sustainable success in the organization. For example, the practice of blending tradition and technology has fostered the development of online channels rather than the traditional retail stores leading to increased customers and revenues. However, the practice is often challenged due to the ability of the company to accommodate growth owing to the increasing volume of customer demands. Technology is critical for both production components and the marketing options since it increases the companys ability to market their products to a higher number of customers (Costa, 2010 ). Haighs operates in a highly competitive environment creating the need to have sustainable practices to address the problems. The company engages in environmental sustainability practices by supporting environmental causes as well as introducing its initiatives as part of the business. The company ensures a commitment to creating environmentally friendly practices in their business such as through packaging by using 100% recyclable products. The company also limits the use of plastic bags and rather encourages biodegradable bags. The environmental practices promote the sustainable development of the organization. The company also engages in conservation initiatives of different species such as giant panda among others which are also used as the product symbols of their chocolates. The environmental practices provide positive aspects to the organization as well as the environment supporting the sustainability of the organization (El-Sady, Nassar, Sultanova Mousa, 2012). Haighs is also part of the industry association and also has global partnerships with different organizations and governments aimed at improving the lives of cocoa farmers through the certification process. The practices provide a better marketing ground for the team since it's viewed as caring to the society promoting its continued development. The practice of training farmer ensures continued production of quality products and sustainability of the organization. The company also engages in other sustainable practices such as society support through financial and product donation to groups and charities such as the Childrens charity (Harrower, 2011). The practice serves as the best way to contribute towards cultural and environmental causes. On the other hand, the company engages in sponsorships aimed at making a positive difference in the Australian society as well as marketing the organization (Gleim, 2011). Other practices include employing qualified and creative people that ensure they are focused on the right task. The team emphasizes on making products that meet the demand of the customers through innovative skills and technology. The company employees are committed to delivering products that expand beyond the storefronts as well as selling online to increase demand. The transition to the cloud is a practice that has enabled the organization to free some of the resources used before and focus on the core competency of production and sale of chocolates. The methods have allowed the team to deliver products based on the customer needs and preferences enhancing the overall growth of the organization (Lim, Acito Rusetski, 2006). Main Products, Services, Suppliers, and Customers Products Haighs mainly deals with chocolate production and is a well-known brand in Australia. The company has a product portfolio of different and unique brands of chocolate which are high-quality driving sales and competitive position in Australia. The company uses artisan skills which are combined with chocolate making technologies to create award winning products. They have differentiated products that include chocolate bars, blocks, and chocolate confectionary. Other products by the company include boxed chocolates, centenary collection, and loose chocolates among others. The company combines technology and creativity to develop high techniques applied in producing high-quality products. Hence, the company products remain attractive to different customers due to the quality and fresh taste of the chocolates and product choice of more than 250 varieties. According to research, Haighs have a team that provides innovative and creative recipes each year as well as enhancing the old favorites to offer customers worth a diverse selection of chocolates (Kizil, Eddy, Clary Crowell, 2013). The provision of different varieties and quality improves the competitive position of the company as well as increasing its customer base. In all the products provided, the company maintains the quality thus providing a marketing aspect of the products as well as enhancing the ability to retain customers (Kharabsheh, Jarrar Simenonva, 2014). Suppliers Haighs supplies chocolate products in all its retail stores as well as online sites to its clients. The company applies the vertically integrated model of the supply chain where their products manufacture and sale are made on the raw materials available. The company has a small percentage of its products supplied through wholesalers operating in different niche locations. The method promotes the overall business sales as well as enhancing the store network. However, the company uses the retail outlets like the major supply method of their products to the customers as the company has 14 retail stores. Since Australia lacks an established cocoa beans industry, the company has suppliers of cocoa beans in different parts of the globe such as African, Ecuador, and New Guinea among other areas. The suppliers source the highest quality to ensure the company maintains its quality aspect of the chocolates produced. Haighs sources their raw products from local farmers in collaboration with loc al agents. Besides, they provide support to the cocoa-growing industry through engaging the farmers in education programs to improve the lives as well as the quality of the produce. On the other hand, Haighs have partnered with CHEP to ensure the ingredients arrive on time and in good condition. CHEP enhances the distribution channel of the company, proper management such as pallet management as well as providing the products are available to the customers promptly. CHEP also helps the company in dealing with the suppliers as well as reducing discrepancies (Bailey, 2015). Customers Haighs chocolates serve diverse customers and have a larger market share in Australia. The products entice a range of clients from the young and the old giving the company more control over their product offerings. On the other hand, the company has a focus on the higher class members of the society through its premium products. They develop selected products for the high-end market-enhancing the ability of the company to meet the market needs. With the growing chocolate consumption in both Australia and the world, Haighs has significant opportunities that can support the sustained development (Fulwood, 2014). Marketing Strategies used by the Company Pricing Strategy Marketing plays a significant role in the success of any organization; however, the leaders must have the ability to develop appropriate strategies that meet the organization's demands. Some of the marketing strategies applied by Haighs includes pricing strategies, promotion, and distribution. For example, the company serves diverse customers suggesting that they have a different pricing strategy. Haighs have a pricing strategy that is based on the target customers such as the premium products that attract higher prices for the wealthy clients. On the other hand, the company applies a pricing method that is influenced by the supply and demand aspect of their products (Duffy, 2012). Promotional Methods On the other hand, Haighs chocolates use different promotional methods to market their products. The company ensures continued engagement with the customers in various ways such as online presence which serves as the primary marketing and selling tool. Besides the retail stores, the company has a rich online presence that allows the customers to shop online. The method not only helps to increase sales but also promotes the company to more clients and enhances efficiency in their distribution methods. The company also uses social media to promote its products as well as engage with the customers regarding product development or packaging options. Social media helps the company to reduce marketing costs and reach a higher number of people within a short time. The method is useful in some of its target markets such as the young people. The company also uses advertisements in the print media to develop new ideas. Other promotional methods used by the company include their packaging optio ns as well as distribution through the retail stores rather than the supermarkets (Park, 2004). Distribution Haighs prefers the use of retail stores as their core distribution option of the products to the customers rather than using wholesalers with an exception in some areas. The method is useful in serving the customers directly as well as getting the customers views on their products. The retail stores serve as the selling points of their products ensuring the company has control of the entire process from production to the sale of the finished products to the customers. The distribution strategy provides a chance to engage with the customers as well as enhancing the efficiency of the organization (Trez Fernando, 2012). Competition Analysis and Marketing Mix The company has been facing the right type of competition when it comes to its products. The direct competitors are those such as the Cadbury and Nestle. They produce the same product only that they are from the different companies. The target group is the same hence bringing in the direct form of competition. The indirect competition cannot be applied in this situation because there is no other product that can replace chocolates. What the other companies do to bring competition is producing different flavors of the product (Evans, 2014). However, Haighs is viewed as a strong company with the ability to beat competition due to its strong areas (see Appendix 1: SWOT analysis). The company uses the four types of the marketing mix. These are the product, price, place, and promotion that provide a competitive position. The product they produce is a single flavor that enables them to focus on the quality. The less competition and pressure from the other companies tend to influence them t o produce high-quality goods. The pricing is one that can be affordable to the people so that they could maintain their market and their customers. This ensures it is not high that the customers tend to opt for the other cheaper products from the other companies. The place is strategic where the product reaches the local market and also the tourists who come to visit the country. This is a marketing mix strategy to maintain its consumers. The promotion mix is highly utilized where they ensure that they use the required means of advertising for the product such as online and print media advertising (Truran, 2001). Recommendations For the company to work efficiently and produce the products that are more preferred, they have to come up with more sustainable means of producing the product. The first means is for them to ensure that they provided a variety of the product. This is because having a single type is a risk in case of the collapse of the brand. They should have a variety from which they can gain the products from. The other sustainable aspect is for them to ensure that they make the packaging more appealing and keep changing the branding, this enables the customers not to forget the availability of the product and also with the changing packaging; the customers are attracted more to the product in general (Thompson, Macdonald Friemann, 2014). Conclusions The case of Haighs chocolates demonstrates the impact of marketing strategies in the overall success of the organization. The companys continued progress has been enhanced by a variety of factors that include the pricing, promotion and distribution aspects that determines their marketing mix. As a family owned enterprise the leadership has also played a significant role in the success of the organization. Despite the major success and large market share held by the company; there is need to evaluate other opportunity for sustainable growth. The company should adopt a more sustainable aspect, and the best would be increasing the variety of the flavors of the chocolate. With the increased varieties, the company would do better and reduce its chances of closure if one of the brands sales reduces. References Haighs Chocolates, 2016. Haighs Chocolate Customer Case Study. Haighs Chocolates Doole, I., Lowe, R. 2005.Strategic marketing decisions in global markets. London [u.a.], Gleim, M.R. 2011,From green to gold: Three essays on corporate social responsibility as a marketing strategy, The Florida State University. Lim, L.K.S., Acito, F. Rusetski, A. 2006, "Development of archetypes of international marketing strategy",Journal of International Business Studies,vol. 37, no. 4, pp. 499- 524. Gravett, A. 2003,Sweet success and digital delights: Assessing the impact of Internet commerce upon the United States consumer market for Canadian produced, premium chocolate confections, Capella University. Kizil, C., Eddy, V., Clary, L. Crowell, K. 2013, "Hershey's Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective",Emerging Markets Journal,vol. 3, no. 2, pp. 97. Costa, M. 2010, "Experiential Marketing: One-off events reach out to an online audience",Marketing Week,, pp. 20-21. El-Sady, H., Nassar, M., Sultanova, V. Mousa, D. 2012, "The Impact Of Organizational Objectives On The Selection Of Defensive Marketing Strategies: Empirical Evidence From A Small Open Economy",Journal of Applied Business Research,vol. 28, no. 6, pp. 1345-1356. Harrower, N.L. 2011,The Effects of Organizational Culture on Marketing Programs: A Grounded Theory Study, University of St. Thomas (Minnesota). Kharabsheh, R., Jarrar, K. Simenonva, B. 2014, "The Impact of Competitive Strategies on Responsive Market Orientation,Proactive Market Orientation, Learning Orientation and Organizational Performance", Academic Conferences International Limited, Kidmore End, 09, pp. 547. Park, J.E. 2004,The impact of marketing outsourcing on the market-based organizational learning process, The University of Alabama. Truran, W.R. 2001,How organizational learning influences organizational success, Stevens Institute of Technology.